The use of social proof to impact purchasing decision.
Leverage user-generated content to influence buying behavior.
Types of UGC you must have in your website.
Consumers today are bombarded with ads both on traditional medium like print, tv, billboards and across social media platforms. Studies show that an average user is exposed to 4,000-10,000 ads per day which tells you brands needs to increase their efforts to capture customers attention to drive traffic into their retail outlets and website to boost sales if they want to succeed in today’s complex sales environment.
Plus with the abundance of information found on the internet, Consumers are smarter more than ever which leads to instantly benchmark and compare pricess before buying into a product or a solution.
What is social proof?
Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.
What it means is that a typical buyer would be influenced what other people are already saying, doing and purchasing about a product.
What are the sources of social proof?
User generated content e.g customer reviews and testimonials.
Celebrity and Influencer Endorsements
Purchase history
Press reviews
Expert insights about your product/service
Certfications and Affiliations
Boost sales by leveraging user generated content. (UGC)
One of the most effective way is to curate user-generated content wherein people have experienced using the actual product and share their feedback in a form of honest user ratings, reviews, testimonials.
For consumer brands this is where a pool of celebrities and influencers who are aligned to the organisations values and mission could help boost the brands overall sales and garner positive word of mouth.
Love Marie Payawal Ongpauco, known professionally as Heart Evangelista, is a Filipino actress, artist, businesswoman, and socialite. She started her career at the age of 13 as a commercial model.
In a B2b setting this is the part where companies incorporate customer testimonials, case studies and white papers. While depending on the industry and how long the sales cycle would be it’s important to incorporate UGC / Social Proof on each and every part of their customer touchpoints through out the buyer’s journey.
10x your revenue with Apollo, Search, engage and convert over 220 million contacts at over 30 million companies with Apollo’s sales intelligence and engagement platform.
All-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
A word of caution: While it’s definitely a powerful way to generate interest from your prospects, boost overall sales and build your brand reputation. Some companies have used shady tactics like paying people to post biased products reviews which leads to false promises and ruined reputation.
Social Proof: Definitive guide to increase conversions, boost sales, and brand loyalty.
The use of social proof to impact purchasing decision.
Leverage user-generated content to influence buying behavior.
Types of UGC you must have in your website.
Consumers today are bombarded with ads both on traditional medium like print, tv, billboards and across social media platforms. Studies show that an average user is exposed to 4,000-10,000 ads per day which tells you brands needs to increase their efforts to capture customers attention to drive traffic into their retail outlets and website to boost sales if they want to succeed in today’s complex sales environment.
Plus with the abundance of information found on the internet, Consumers are smarter more than ever which leads to instantly benchmark and compare pricess before buying into a product or a solution.
What is social proof?
Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.
What are the sources of social proof?
User generated content e.g customer reviews and testimonials.
Celebrity and Influencer Endorsements
Purchase history
Press reviews
Expert insights about your product/service
Certfications and Affiliations
Boost sales by leveraging user generated content. (UGC)
One of the most effective way is to curate user-generated content wherein people have experienced using the actual product and share their feedback in a form of honest user ratings, reviews, testimonials.
For consumer brands this is where a pool of celebrities and influencers who are aligned to the organisations values and mission could help boost the brands overall sales and garner positive word of mouth.
Love Marie Payawal Ongpauco, known professionally as Heart Evangelista, is a Filipino actress, artist, businesswoman, and socialite. She started her career at the age of 13 as a commercial model.
-
How can B2b companies leverage UGC.
In a B2b setting this is the part where companies incorporate customer testimonials, case studies and white papers. While depending on the industry and how long the sales cycle would be it’s important to incorporate UGC / Social Proof on each and every part of their customer touchpoints through out the buyer’s journey.
Apollo.io
10x your revenue with Apollo, Search, engage and convert over 220 million contacts at over 30 million companies with Apollo’s sales intelligence and engagement platform.
Sprout Social
All-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
A word of caution: While it’s definitely a powerful way to generate interest from your prospects, boost overall sales and build your brand reputation. Some companies have used shady tactics like paying people to post biased products reviews which leads to false promises and ruined reputation.
Read more about it here.